Tyler Gonerka
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You Know You Love It // Kraft

For several years, Kraft Macaroni & Cheese created work under the tagline “You Know You Love It”. In 2013, we were tasked with evolving that work. Our solution was to transition the television from “straight-talking kids” to situations that explored the true dynamic of the adult love for the brand, all while still conveying the never-ending love for the creamy, cheesy goodness of Kraft Macaroni & Cheese.

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For several years, Kraft Macaroni & Cheese created work under the tagline “You Know You Love It”. In 2013, we were tasked with evolving that work. Our solution was to transition the television from “straight-talking kids” to situations that explored the true dynamic of the adult love for the brand, all while still conveying the never-ending love for the creamy, cheesy goodness of Kraft Macaroni & Cheese.