A lot of people celebrate the holidays. But there are a few people out there who truly make the holidays happen. They dress up as Santa for kids, wrap the perfect gifts, and have the best decorations in a five-block radius. Without them, the holidays wouldn’t exist.

Our whimsical take on that idea was imagining a winter wonderland that only comes to life once a year - when the Dunkin’ holiday cup shows up on the peripheries of its dusty little atmosphere. And boy oh boy, do the people inside the town love this cup. You could say it’s like a God to them. Their world revolves around it. And like everyone else, their holidays wouldn’t happen without it.


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