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Happy hour as we know it has changed. Thanks Covid. Office hours aren't really office hours anymore, which means they’re drinking at new bars with new people at new times of day.

So Blue Moon, created happy hour glasses - pint glasses fitted with an hourglass chamber at the base. The glasses were stored upside down, and when the bartender went to flip the glass to fill it, sand began trickling to the other side for one hour. Any time during that hour, the drinker was able to fill their glass with Blue Moon at half-price. Happy hour, on their time.

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