022515_PLASTIQUE_STILLS_0625_V2
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FRUIT OF THE LOOM IS AN 160-YEAR OLD AMERICAN BRAND KNOWN FOR MAKING TIGHTY WHITIES. IT NEEDED A MAKEOVER TO STAND OUT AS INNOVATIVE AND FASHIONABLE. SO THEY CREATED A FAUX HIGH-FASHION TREND, PLASTIQUE.

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MODELS, STREET PHOTOS, CELEBRITY INFLUENCE

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