Cupid-2

Kraft wanted to do something fun for Valentine's Day. So we got formerly homeless voice over superstar Ted Williams to record real Valentines Day tweets in real-time. For every #voiceoflove tag, we donated meals to the Homeless. In 3 days, we created 380 unique video tweets. By the end of the stunt, we'd donated 100,000 boxes of mac & cheese to the hungry. 

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